How to get someone to know, like and trust you -

How to get someone to know, like and trust you - Last night, I had a chance to hear John Jantsch, author of Duct Tape Marketing and (soon to be released) The Referral Engine. I was so excited to have the opportunity to meet John, as his highly acclaimed book has long been on my to read list. (It also seems to be on the recommended list of many of my colleagues blogs.) John has a great blog as well, dedicated to helping small businesses find simple, effective and affordable marketing solutions. I also have to give a shout out here to the Atlanta Business Marketing Association and Kris Elliot (@regusatlanta) from Regus AtlantaOffice Solutions for hosting a terrific event in their beautiful office space! (Win one year of fully furnished office space at one of their 23 Atlanta locations enter HERE!) I had a feeling that Id get some great ideas to share with you from John, and I was not disappointed! The fact is (cant say this enough): Job search is nothing more than marketing YOURSELF. And Johns definition of marketing absolutely hits the spot: Getting someone who has a need to know, like and trust you. What a great way to define the point of the job search! All too often, job seekers fail to connect and land because they dont focus on what the organization or employer wants. Big mistake. Find this information by studying the job description, thoroughly reviewing the organizations website and social networking sites and making good use of information from people you have met via informational interviews. What are their problems? (Their pain points.) You need to understand those problems before you can try to solve them. (Follow THIS LINK for a story that helps explain why!) Job search is not about you. Your resume is not even all about you it is an opportunity to make connections between what you offer and what the organization desires. If you ignore those all important NEEDS, it is unlikely that you will connect with an employer in this very competitive market. Take a good look at your resume. Are you taking into consideration who will be reading it and what appeals to him or her? Do you make an effort to connect your skills and accomplishments in a context that resonates with your audience? What can you do to incorporate information with the hooks to appeal to the jobs you are hoping to catch? Stay tuned for more that John shared that really resonated for me and related to job search!